Job Title: Digital Marketing Manager

Location: Leinster

Salary: €40,000+

Reference: LMF1684

This highly esteemed resort property is a marketer’s dream with its idyllic surroundings, luxury interiors and facilities, refined F&B and matchless five star service. They now require an experienced Digital Marketing Manager to work with the Director of Sales and Marketing to deliver the property’s digital marketing strategy and business objectives. 

Key responsibilities include:

  • Manage digital advertising campaigns, including pay-per-click (PPC), display advertising and PMAX to drive traffic and conversions. Monitor advertising budgets and ROI, adjusting as required. 
  • Manage and grow the hotel's presence on key social media platforms (e.g., Instagram, Facebook, Twitter, TikTok, YouTube and LinkedIn) to build a strong online community. 
  • Create and implement social media campaigns to promote overnight stays and promotions. 
  • Maintenance of the hotel website. Optimise and update content to improve search engine rankings.  
  • Develop engaging and compelling content for the hotel's website, social media platforms and other digital channels.  
  • Develop and execute targeted email marketing campaigns to engage with existing and potential guests. 
  • Manage business listings on OTAs and partners to promote the property.   
  • Assist in the development and creation of new hotel printed and digital brand collateral across the property.  
  • Utilise analytics tools to track and analyse key performance indicators (KPIs) for all digital marketing efforts.  
  • Stay abreast of industry trends and emerging digital marketing technologies to ensure the hotel's competitiveness in the market. 
  • Flexibility to support departments as requested.  

The ideal candidate will hold a Bachelor's degree in Marketing / Digital Marketing or related field and will have at least two years’ experience in digital marketing within the luxury hospitality industry. Must demonstrate a strong understanding of digital marketing channels, tools and best practices. 

Further candidate requirements include:

  • Exceptional written and verbal communication skills. 
  • Experience with WordPress is preferable.   
  • Proficiency in SEO, SEM, social media advertising, and email marketing. 
  • Creative thinking and a keen eye for design aesthetics. 
  • Analytical mindset with the ability to interpret data and derive actionable insights. 
  • Familiarity with luxury branding and a passion for delivering exceptional guest experiences. 

Flexible working conditions available with this role. To apply, send in your CV today!