Job Title: Director of Sales & Marketing

Location: Leinster

Salary: €90,000+

Reference: MC1496

This popular luxury destination is currently recruiting an inspiring, innovative and passionate Director of Sales & Marketing to join their team.

The ideal candidate will be pro-active and energetic, dedicated to achieving sales targets and will have the ability to effectively execute a focused sales and marketing plan for the agreed market segments. We are looking for a forward-thinking individual who will be continuously looking at how the hotel can increase productivity through different methods and approaches. Must have experience in luxury 4/5 star hotels with a strong mix of corporate/ leisure/ events business and the ability to develop all areas of the business.

Key responsibilities include:

  • Manage and develop a high performing and motivated sales team to achieve revenue targets across assigned segments.
  • Work collaboratively with the Director of Revenue to set budgets and achieve revenue objectives.
  • Plan and direct the day-to-day operation of the sales and marketing function to ensure maximum revenue and profitability and provide potential and existing clients with the highest level of sales service.
  • Create and manage brand website content alongside the website provider, ensuring that all digital marketing activity is in line with revenue objectives.
  • Implementation and execution of online and offline marketing budgets, initiatives and activities.
  • Perform day-to-day sales activity including lead generation, face-to-face meetings, contracting and rate negotiation, site inspections, attendance at trade shows, client entertainment and sales trips.
  • Ensure the accurate processing, distribution, recording/filing and follow up of all sales correspondence, including the execution of contracts, quotations, confirmations, cancellations, etc. Utilise CRM system for client database building.
  • Identify key competitors and carry out regular competitor analysis, monitoring their performance, rates and sales activity.
  • Be fully aware of the main market developments and other factors that would influence business or create favourable market conditions.

The ideal candidate will have at least three years’ experience in a senior Sales/Marketing role (ie DOSM/Commercial Director) within a five star hotel. Must have proven track record of effective people and team management and achieving/exceeding all department goals and targets. In addition, you will have/be:

  • A creative thinker who thrives on finding innovative solutions and opportunities
  • An outgoing personality who can drive new relationships as well as maintain existing ones
  • Effective communicator to all clients and colleagues
  • Ability to provide clear written reports
  • Full driving license

If you are truly passionate about the Hospitality industry and are ready to take on a pivotal role in your sales career, we’d love to hear from you!