Director of Sales & Marketing
Location: Dublin
Salary: €70,000+
Reference: MC1216
This large Dublin four star with extensive corporate business and significant meeting space is deeply committed to providing a workplace of innovation and excellence. They are now recruiting a dynamic Director of Sales & Marketing who can drive the team to even further levels of success while fostering a positive work environment.
This is a fixed-term contract role available on either full or part-time basis.
Key Responsibilities:
Sales:
- Plan and direct the day-to-day operations of the sales and marketing department to maximize revenue and profitability while providing exceptional service to all clients.
- Daily sales activities to include: lead generation, face-to-face meetings, contract negotiations, site inspections, trade show attendance, client entertainment, and national/international sales trips.
- Regular engagement with and mentoring of the Sales & Marketing team, developing the talent pipeline.
- Perform monthly tracking of corporate accounts to assess production levels, identify any declines, and take corrective action as necessary.
- Identify and manage all Corporate and Consortia Requests for Proposals (RFPs) for the city, ensuring maximum participation from the hotels.
- Analyze GDS production reports and intelligence information to enhance business channel strategies.
- Focus on driving meeting and conference business into the hotel.
- Provide weekly and monthly reports on account performance and general activities to the General Manager and Central Office.
- Ensure accurate processing, distribution, recording, filing, and follow-up of all sales correspondence, including contracts, quotations, confirmations, and cancellations. Utilize a CRM system for client database management.
- Contribute to the hotel’s pricing strategy and forecasting in collaboration with the General Manager and Revenue Manager.
Marketing:
- Oversee annual marketing budget.
- Develop and execute quarterly activity plans to ensure team focus and adapt activities to meet business needs.
- Devise and implement hotel sales and marketing promotional campaigns through local and national media, evaluating and reporting on the return on investment (ROI) of these campaigns.
- Organize regular corporate entertainment events.
- Create printed promotional materials, including brochures, flyers, special offers, posters, and tent cards, by brand standards.
- Manage online marketing efforts and the hotel website, focusing on content development and driving customers to direct sales channels.
- Attend group consumer and trade promotions as needed and schedule relevant individual promotions for the hotel.
The ideal candidate:
- Minimum of three years’ experience as Director of Sales/Assistant Director of Sales within a large, quality hotel establishment.
- Knowledge of the Dublin market essential.
- A creative thinker with an outgoing personality, capable of building new relationships and maintaining existing ones.
- Proven experience in effective people management within a team environment.
- Sales-focused, target-driven, and results-oriented.
- Excellent commercial awareness with strong analytical skills, able to understand key business indicators and competitive trends.
- Excellent communication skills, both written and verbal, with the ability to provide clear reports to clients and colleagues.
- Confident, ambitious, and proactive in approach.
Benefits:
- Hotel accommodation and F&B discounts
- Pension
- Performance-related bonus
- Meals on duty
- Extra annual leave day for every year worked (maximum of 5 days)
- Employee Assistance Programme
- Cycle to Work Scheme/Transport Schemes
- Excellent training and development opportunities
- Regular employee appreciation activities
If you are a DOSM equally dedicated to the guest experience and employee development, and you have what it takes to lead a team to outstanding financial and commercial performance, we’d love to hear from you!